Supplied by some of the best Industry marketers, the Wright
Scoop’s newly launched book, The ABCs of Greening Communications, provides a
step-by-step process which outlines strategies proven to avoid loss of market
share while placing emphasis on ‘how to’ communicate eco-sustainability of
products and services. Defined in its simple terms – ‘eco-sustainability’ is a
frugal use of limited resources which decrease product/service expenses,
increase profit; and result in earth-friendly activities which provide for
present-day lifestyles without sacrificing the eco future of others.
Project Back Ground -
Solicited as a workshop instructor for the National League
of Cities conference held in Washington DC, when Wright challenged attendees –
congressmen, city mayors, county managers, city/county planners and educators
- to identify ‘greening’ in their
communities, no one could identify
his/her community’s eco-leaders, a response that should be viewed by all as a
wake-up call for USA Industries. For, in present-day global markets,
goods and services are not simply sold; they are identified through niche -
‘organic’ - presence. The owner and/or manufacturer - is as much a part of a
product’s image as the good or service, itself! So, through gathering Industry
data through interviews, distribution of an Industry survey and ongoing
interactive columns, the Wright Scoop – Sylvia Hoehns Wright researched and has
launched a book – The ABCs of Greening Communications – which explores the
relationship of "planet" vs. people, product/service and profit as a
critical factor which impacts products and services, not simply eco-sustainable
but leading edge branded images more easily identified by consumers.
The 4th in a series of publications, Wright’s book, the ABCs
of Greening Communications is published to inspire all to create an eco-legacy
of C A R E - conservation, accountability, recovery and eco-efficiency!
Initially, published in paper print as a college level text ABCs of Green
Industry Communications, Wright edited her publication to challenge biz
communities to become members of Capitalism 24902, a
global village committed to ensuring the foundation of an eco-sustainable
future.
Industry Comments
“Tools of
communication, they're tools of creativity, and they can be shaped by their
user.” Bill Gates
“As a former
educator, I’ve observed as Wright emphasizes, an image – brand must be
relevant, avoid loss of market share through attrition, while placing emphasis
on eco, greening, aspects of the product or service provided." - Leonard
O. Morrow, PhD, retired botanist and horticulturist
“Nurturing and brimming with accomplishment, Sylvia
seamlessly brings people together to showcase their best talents.” Nicole M.
Bouchard, Editor-in-Chief The Write Place At the Write Time
“Ideas abound in ABCs of Green Industry Communications as
Sylvia Wright profiles some of the best marketers and communicators in the
business, bringing fresh takes and new approaches to attracting and engaging
customers.” – Bill Calkins, business manager at Ball Horticultural Company in
West Chicago, Illinois
About the Wright
Scoop -
A former career
strategies columnist for the Greater Richmond Partnership’s Work magazine (WM),
Wright has broaden the scope of her communications research to include
arts/literary and the Green Industry. As a communications personality, she has
appeared on WTVR Channel 6 TV, FM 97.3 Inspiration Corner, WCVE PBS Richmond
Channel 23 TV and Channel 35 TV Author’s Review. She is published by The
Office, Data Management, Your Computer Career, Green Profit and Today’s Garden
Center magazines, Richmond Times Dispatch and Mid-Atlantic Grower newspapers,
and VA BBB & Information Executive newsletters; and has blog for Build
Green TV and VA’s Plant More Plants program.
Wright has taught communications for the Virginia Community
College system and provided speeches and workshops for national and
international conferences such as the All Cities Congressional City Conference
held in DC and PLANET’s Green Industry Conference held at Louisville,
Kentucky. A graduate in BS Management of
Communication Systems at VA Commonwealth University (VCU) and participate in MS
Special Studies at VCU, Wright is a graduate of the VA Natural Resource Leadership
Institute program sponsored by UVA and VA Tech.
Recommended as a workshop instructor by Richmond Information
Systems Educators (RISE), when Wright shared her strategies with the VA Housing
Development Authority, her topic was described “right on target with our
objective of improving communications within our department.”
To view details of Wright’s eco emphasis on ‘place’ link to
her book Eco-legacy – a millennium woman’s heritage; plants, Landscape
Gardening with CARE and products, Grow Green Market Share with CARE at Sylvia’s
book store, http://www.lulu.com/spotlight/syhwright . Or for other details,
visit web site www.TheWrightScoop.com or follow Wright’s activities through
facebook group The Wright Scoop or twitter ID WrightScoop.
Side Bar: Product Details – The ABCs of Greening Communications
ISBN9781329991101, CopyrightSylvia Hoehns Wright
(Standard Copyright License), Edition First Edition, Publisher LuLu.com,
Published March 30, 2016 Language
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