Whether as a consumer or product distributor, founder of the
Plants of Care and Products/Services of CARE recognition programs and recipient
of the Turning America from Eco-weak to Eco-chic award Sylvia Hoehns
Wright challenges all to create eco sustainable landscapes which reflect a 6 P educational program: inspire People to acquire an understanding of
the Place in which they reside,
select Plants/Products that
work-well in their region, install identified plants/products during
appropriate Planting/installation
seasons, Purchase plants/products
as a buy-local effort to support community economy which results in creating
eco and community Prosperity for
all.
Project Back Ground & Details –
Step by step guidelines, proven to avoid loss of market
share place emphasis on eco-greening of products and services, define
in simple terms ‘green’ as a frugal use of limited resources which decrease
product/service expenses, increase profit; and result in earth-friendly
activities providing for present-day lifestyles without sacrificing the eco
future of others. For, in present-day global markets, goods and services are
not simply sold; the owner and/or manufacturer is identified to be as much a
part of product image as the good or service, itself!
Having gathered Industry data through interviews,
distribution of surveys and ongoing interactive columns, impact on "planet"
is identified as the factor which influences consumer perception of eco-efficient
products and services, not simply sustainable but leading edge branded images.
The 3rd in a trilogy of publications identified by the Richmond Times Dispatch newspaper as state of Virginia notable books , Wright’s book, Grow Green (planet & profit) Market
Share with CARE is published to emphasis eco-impact of present-day
lifestyle choices, inspire all to create an eco-legacy of C A R E - conservation, accountability, recovery and
eco-efficiency! For details of eco strategies and tips, link to Landscape
Gardening with CARE video https://youtu.be/ENPhCg9QQNc
or view publications at Sylvia’s book
store, http://www.lulu.com/spotlight/syhwright.
Words of Praise for Wright's Work -
“Ideas abound in Wright’s research as she profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois.
“As a former
educator, I’ve observed as Wright emphasizes, an image – brand must be
relevant, avoid loss of market share through attrition, while placing emphasis
on eco-greening aspects of the product or service provided." - Leonard O. Morrow, PhD, retired
botanist and horticulturist
Side Bar: Product Details - Grow Green (planet & profit)
Market Share with CARE
ISBN9781329308824, CopyrightSylvia Hoehns Wright
(Standard Copyright License), Edition first edition, PublisherLuLu.com,
Published July 2015, Language English
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